Marketing, Canada’s leading industry magazine, is holding its first sports marketing conference, bringing together some of the brightest thinkers and most successful professionals in the industry for a full day of conversation about the future of sports marketing and how marketers can get in the game. Presenters will share real examples and lessons from what’s been done before and visionary thinking about what should be done tomorrow. The conference will cover both sides of the field–marketers and sports companies alike–and delve into the most pressing issues facing companies involved in sports marketing, like finding the right fit for your brand and how to measure the return on your investment. And with the largest and most important sporting event in Canadian history just concluded, no sports marketing conference would be complete without some lessons from Vancouver 2010.
Ends: Thursday May 13, 2010, 05:00PM
Event Type: Conference
Location: Rogers Centre
1 Blue Jays Way
Toronto, ON M5V CA
Website: http://www.marketingmag.ca/sports/index.html
The Center for Sports Administration and the MSA class of 2010 will host the annual alumni event in honor of the Dr. Charles R. Higgins Distinguished Alumnus Award Winner, April 29-May 1, 2010. This year’s reunion classes, 1995, 2000, and 2005 are especially encouraged to come back to celebrate their fifteenth, tenth, and fifth reunions at OHIO, where it all began. Encourage your classmates to come, too!
Registration Information
Registration can be completed online by following the link listed below. Please be aware of the new pricing scheme when making your weekend plans for Symposium. Click Here to Register for the 2010 Symposium.
Hotel Information
The Center for Sports Administration has reserved rooms at the following hotels for the weekend. Be aware that this year’s event coincides with OHIO’s Mom’s Weekend, which makes hotel rooms on short supply. Please reserve your room as soon as possible. If you are calling to reserve a room, please ask for one in the “OHIO Sports Administration” block. If you have any questions, please contact the Center for Sports Administration at (740) 593-4666 or e-mail us at ousportsad@gmail.com.
ONLY 3 ROOMS LEFT!
Hampton Inn Athens
986 East State Street, Athens, OH 45701
Telephone: (740) 593-5600
Fax: (740) 593-5656
Website
ONLY 2 ROOMS LEFT!
Holiday Inn Express Hotel & Suites Athens
555 East State Street, Athens, OH 45701
Telephone: (740) 592-4640
Fax: (740) 592-4650
Website:
Schedule of Events
The below schedule is tentative as of April 13, 2010.
Thursday April 29, 2010
6:00 p.m. to 9:00 p.m.
Location: Walter Hall
Keynote Speaker: Don Hardman (’95)
Social
15-Year Roundtable Session featuring the Class of 1995
Friday April 30, 2010
7:00 a.m. to 1:00 p.m.
Location: Ohio University Golf and Tennis Center
Breakfast and Registration
Golf Tournament with 8:00 a.m. tee-off time
4:00 p.m. to 5:30 p.m.
Location: Ohio University Golf and Tennis Center
Women in Sports Networking Session
6:00 p.m. to 10:00 p.m.
Location: Ohio University Golf and Tennis Center
Dinner and Poker Tournament
Saturday May 1, 2010
Location: Walter Hall
8:30 a.m. to 2:00 a.m.
Breakfast
5-Year Panel featuring the Class of 2005
Nicole Lee, Partnership Marketing, NHL Enterprises Canada
Dusty Kilgour, Director – Golf & Tennis Center, Ohio University
Gina Rosser, Director of Business Operations, Duke University
Amy Weinstein, Assistant GM, Villanova University, ISP Sports & Entertainment
Paul Woody, Assistant GM, University of Nevada-Las Vegas, ISP Sports & Entertainment
Aaron Wright, MAA Program Coordinator, Ohio University
10-Year Panel featuring the Class of 2000
David Benne, Manager of Tournament Operations, Augusta National Golf Course
Josh Gold, Sports Communications Manager, Glaceau Vitaminwater, Fruitwater & Smartwater
Greg Hulen, Assistant AD of Development, University of Tennessee
Dean McKenzie, Director, Direct Sports Management Limited
Terri Steeb, Director of Division II, NCAA
Break
Keynote Speaker: Chad Estis (’94), Sr. Vice President, Sales & Booking, Dallas Cowboys
Break
Featured Speaker: Debbie Antonelli, Radio & Television Basketball Analyst, Antonelli Marketing Services, Inc.
Roundtable Luncheon
2010 Dr. Charles R. Higgins Distinguished Alumnus: David Johnston (’98), Vice President, Sales & Marketing, CBS Collegiate Sports Properties
6:00 p.m. to 9:00 p.m.
Location: Walter Hall
Banquet Social & Dinner
Dr. Charles R. Higgins Distinguished Alumni Award Presentation
Question: I have a lot of experience in sales and marketing but have never worked in sports. Is it possible to make a transition into the sports industry?
Answer: Sports teams and organizations are always looking for individuals with a talent to sell. These sales and marketing positions are responsible for what is commonly referred to as the blood line of a sports organization. A majority of the revenue generated in these departments go directly to paying the talent you see on game day.
In general, sales positions are the most commonly available jobs within any sports front office. Turnover rate is higher, due in part to the pressure and performance requirements that are associated with sales. Although sports experience is often preferred, a proven track record of meeting and exceeding sales goals in other industries is experience that front office sales departments covet.
Keep in mind that you may need to take a step back on the salary scale to break into this highly competitive industry. People looking to transition into the sports industry are more often looking to increase their job satisfaction and not their financial goals. It is important to add that there are some subtle differences to consider when working in this industry. These positions will normally require more than the standard 9-5 work day. The sports industry operates on weekends, holidays and nights. Most people in the industry will agree that 40 hour work weeks are few and far between. To work in sports is more than a career it’s a demanding yet rewarding lifestyle that will allow you to face new and exciting challenges everyday.
WorkInSports Blog 
